A. Marketstudy:
Prospection, potentional evaluation (sales, customers,
).
Follow up of competition, preview of financial costs to penetrate the French
market and/or new products or concepts.
B. Human resources ans relationships:
Finding employees having the necessary skills (technicians, after sales
personnel, commercial delegates,)
People needed for trials, new products, administration and accounting.
Organising meetings between different parties, sharing some ideas and ambitions.
C. Certificates and legal administration:
Obtaining legal documentation from the French government (customs, AFSSAPS,
ministry of healthcare,
) for example CE, TUV, quality control, social
security documentation.
Product quality control (security, tracebility, usage,
)
D. Clinical trials:
To penetrate and commercialise new products it's preferable to do trials with
chosen professional users.
Customer's chosen by there importnence (image, publications)
And/or there financial potential (sales,
)
This for different reasons,
First we evaluate the product with the potential customer (usage, presentation,
procedure).
Secondly these trials will give us an image of the future of the potential users,
getting their remarks in order to get a better quality (packaging, labelling,
tracebillity) if necessary.
E. Tender follow up:
Controlling and selecting official publications and advertisings corresponding
to the products. Obtaining the official files from the hospitals corresponding
to these tenders.
Last but not least. Responding to these tenders, which is very time consuming
due to very strict French legislation.
F. Logistics
and commercial follow up:
1. Inventory at MMF location
2. Order from customer
3. EDP
4. Input and deliver to customer
5. Ordering before 14.30u (day 1) -> delivery day 2 before 13.00u
6. Invoicing
7. Account payables follow up
8. Inventory management, checking quantities, peremption date, lot numbers,
supplies order,
9. Transport. Products are sent to the customer true professional couriers who
can guaranty delivery schedules. Shipments are traceable from point of departure
to point of arrival (date, time, name, stamp)
G. Communication publicity:
-Organisation for product trainings, congresses (stand,- hotel,- reservations,
transport)
-Mailings
-Showrooms
-Regular follow up and update and/or evaluations true meetings
-Reporting and results of collaborators